For too long the car industry has been speaking to itself, and consumers are sick of it. Car buying is complex enough without having to decipher all the car jargon being spewed out by car brands. What they want is for their car buying journey to be kept simple and to be talked to like a real person.

“What The H?” was a retail platform that gave Honda a more human voice to help with the confusion faced when buying a new car. We set out to give consumers simple and helpful answers to car buying questions – so they know what they’re getting at every stage of their car buying journey.